Dell Joins Up With Best Buy
It was bound to happen eventually. Dell is going to be selling their computers through hundreds of Best Buy stores.
Dell has officially signed up Best Buy as a retail partner, the companies said Thursday. Several models of Dell’s XPS and Inspiron PCs will be available at 900 Best Buy locations beginning after Christmas, including the very consumer-friendly XPS M1330 notebook, Inspiron 1420 notebook, and the XPS One desktop.
For a company that built its fortune and reputation on selling its products directly to consumers for more than two decades, the Best Buy deal marks a major historical shift.
Read the story, Dell: Not the PC company you used to know. | CNET News.com
“That’s like going from being committed to one religion to being pagan. They needed distribution, particularly to consumer retail, and Best Buy, that’s center stage.”
—Richard Shim, PC industry analyst, IDC
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