DMA report predicts spending increases
Despite some soft spots in the U.S. economy, direct marketing is expected to grow next year in spending, sales, return on investment and even employment. That’s the conclusion of the Direct Marketing Association’s “The Power of Direct Marketing” report, which looks at the current state of direct marketing and what lies ahead.
Direct ad expenditures will reach $173.2 billion this year, a modest 4.4% increase compared with 2006. In 2008, the DMA forecasts, ad spending will rise 5.7% to $183.1 billion. In 2008, above-average spending growth is expected in commercial e-mail, online marketing, direct response TV and direct mail, including catalogs.
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